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Date Announced for FiFi Breakfast

Get ready to kick off June’s awards ceremony.

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By: Jamie Matusow

Editor-in-Chief

The FiFi Finalists Breakfast, the much anticipated kick-off celebration and prelude to June’s FiFi Awards, has been scheduled for Friday, April 23, 2010, from 8:30am–10:30am at The Mandarin Oriental Hotel, West 60th Street, New York City. Attended by the who’s who of the fragrance industry, the breakfast is a fun, if anxious moment, as fragrance brands who have submitted entries to win a coveted crystal FiFi, find out if they have made top five finalist status in each of the 20 award categories. Fragrance of the Year Finalists receive a symbolic miniature crystal FiFi, while the full-size version is awarded at the red-carpet gala in June if they win in their category.

Six FiFi winners are announced at the breakfast, and presented immediately with a full-size crystal FiFi .

Rochelle Bloom, president, The Fragrance Foundation, will again host the event. WABC TV’s Lauren Glassberg, lifestyle reporter and fill-in anchor for Eyewitness News, will once again announce the finalists and winners.

More info: www.fragrance.org

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